Here's an idea for a BeastToast contest... have people make toast at home and create their own version of BeastToast using condiments or whatever to decorate the toast.
Think of pumpkin carving contest, but replace the pumkin with toast and the carving with drawing with ketchup or mustard or whatever. Let people get creative, then they take pictures and send them in. The best toast picture sent in could win something like a T0shirt or something.
Also, I was reading the other foum about needing suggestions for a slogan and I was thinking something like:
*BeastToast... Bread With 'Tude
or
*BeastToast... Food For Thought.
or
*BeastToast... The beAst thing since sliced bread.