12-15-2007, 05:08 PM
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Google to tackle Wikipedia with new knowledge service
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Google is to go head-to-head with Wikipedia, the web’s largest reference work, in a clash of two of the internet’s most powerful brands.
A new Google service, dubbed knol, will invite “people who know a particular subject to write an authoritative article about it”, Udi Manber, a Google engineer, said.
Like Wikipedia, articles in knol (the name derives from “knowledge”) will be free to read online. In a departure from the nonprofit Wikipedia model, however, knol’s authors will be able to attach advertising to their work and take a share of revenues.
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Where Wikipedia promotes collaboration between authors, knol looks set to foster rivalry. Contributors to knol will not be able to contribute anonymously and will not be able to edit each other’s work, two defining characteristics of Wikipedia. Whereas on Wikipedia, readers find only one entry on, say, the First World War, on knol authors will submit separate pieces that will compete for advertising dollars.
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It will be interesting to see how this works out. |
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