Anyone ever use one of those free VoIP softphone applications like Skype, Gizmo Project or MindSpring?
This will definitely give you an unsettling feeling in your stomach if you do.
By
Michal Lev-Ram, Business 2.0 Magazine writer
October 3 2007: 6:29 AM EDT
(Business 2.0 Magazine) -- What's more creepily brilliant than ads that follow you around the Web? How about a Skype-like online phone service that listens in on your conversations and serves up ads based on what you say?
A San Jose startup called Pudding has developed technology that can pick up on tens of thousands of keywords uttered during calls (everything from "vacation" to "PlayStation" to "doughnut"). Use your laptop to call a buddy and talk about dinner plans, for example, and within a few seconds you'll see a Pizza Hut banner or promotional video on your screen. In exchange for the eavesdropping, your calls come free of charge.
Complete Story from Business 2.0 Magazine:
Exchanging privacy for free calls - Oct. 3, 2007